Advertising in online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. This is why internet advertising is now becoming hot property for marketers!
Of all advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC advertising provides the most qualified leads and is proven to have the highest sales conversion rate. This is because, unlike other forms of advertising, your ad is only displayed when your prospective customer is searching for your products or services. This is why nearly 40% of all online advertisements are now pay per click campaigns.
The trend of advertisements within the online medium is fast changing too. While search engine optimisation is becoming vital for making your website emerge above competition, pay per click advertising is providing a very cost effective means to reach your target audience.
According to The Kelsey Group and ConStat, Inc, small-business PPC advertisers currently allocate on average 23% of their total advertising budget to PPC activities. Of these, 54% expect to increase their PPC spending the next year. Paid search has undoubtedly become the hottest means of online advertising.
What is a PPC Ad
Pay per click campaigns (PPC) are defined as the guaranteed placement of a small ?ad? on the search results page for a specific keyword or keywords. Your PPC ads are displayed when a user searches for your services/products. This means PPC ads are targeting those customers who
Click here to view rest of article from original site
Leave a Reply
You must be logged in to post a comment.
Source: http://www.thmg.com/ppc-tips/laser-focus-on-your-target-audience-with-ppc-advertising/
indoor football league newt gingrich wife callista rick perry travis barker get back on board rob lowe peyton manning
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.