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This is a story about country culture and corporate culture?

Yesterday
I returned from a 9-day, four-city speaking tour of in Australia
(Brisbane, Melbourne, Sydney, Perth) and I?m absolutely EXHAUSTED!

Before I get into the ?culture?, here are some pictures and a few highlights from the trip?

After
a 15-hour flight, the adventure begins with a visit to Steve Irwin?s
(the Crocodile Hunter) ?Australia Zoo? near Brisbane ? and my first
encounter with a cuddly-koala bear!

BTW ? Koalas smell weird and have sharp, pointy claws!

The
four-day, four-city speaking gig in the ?land down under? was a ton of
fun ? I met
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Traffic Geyser ,
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Instant Customer ,
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Main Street Marketers ,
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Cross-Channel MOJO and
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Make, Market, LAUNCH IT! customers in every city.

Here are just a FEW of the OZZIE customers and fans I met up with:

But as fun as the tripmay appear,
it was grueling ? after I landed in Australia, I had one day to recover
(more on this in a moment) ? and then for the next four days it was
wake up, spend 6-7 hours tweaking my ?platform? presentation, speak on
stage in front of 250-500 people, answer questions, take a couple
pictures, pack my bags, hop on a plane to the next city, take a cab to
the next hotel, grab a late meal, go to sleep and then repeat. 16-hour
days in front of people?then eating yummy hotel food.

When it was over, I had half a day to rest at the hotel and jump on a plane back to the US.

No
time to stick around for a couple extra days and enjoy. I had to get
back home ? we?ve been BUSY working on the update of Instant Customer,
version 1.5 launched this past week ? and we?re planning for two
back-to-back live events,
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Make Market Launch and the
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Cross-Channel MOJO Event , not to mention the upcoming release of
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Instant Customer to the public?

?back to OZ / Down Under / Australia?

I
could EASILY move to Australia in a heartbeat ? OZZIES are an amazing
and interesting bunch of folks. This was my fifth trip in seven years to
Australia and I?m always super impressed with OZ culture.

Here?s why?

Australia
is expensive ? much more so than the US. Taxes are higher. On average, I
think people make less money per capita. Regulations are much more
restrictive than here. If you think it?s hard to do business in the US,
it?s WORSE there. Sure, there are more social services ? but you pay for
it.

But
Ozzies are a resilient bunch. They figure stuff out. They adapt.
They?re not as cynical as Americans. And in my opinion, they?re more
committed to personal development, making a better life for themselves
and more HOPEFUL than we are.

That?s the word that keeps coming up for me. Hopeful. But they take action ? and risks willingly.

They?re
so darn CIVILIZED! Unlike dealing with American business culture ? I
find the Ozzies say what they mean, mean what they say, do what they say
and there isn?t some hidden agenda or doublespeak going on. It?s weird,
but when you?re there, you get it right away?they?re more trusting
too.

But back to the adventure ? and corporate culture?

Here?s a picture of our group at Steven Irwin?s (the Crocodile Hunter) Australia Zoo.

In
this picture are Steve Irwin?s widow, Terri and her kids Bindi (13) and
Robert (8) along with their team of incredible people at the zoo who?ve
created a culture unlike anything I?ve ever seen.

My
friend Sean Roach brought,
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Lisa Sasavich ,
John Assaraf and me to the ?Australia Zoo? for an all-day tour.

I was blown away with what I witnessed there.

The
?zoo? is Australia?s version of ?Zappos? ? the most incredible
corporate culture I?ve ever seen. To call this place a ?zoo? is an
injustice to the place. I find zoos offensive and filled with sad
creatures. This a remarkable haven and hospital for animals and in the
Irwin family?s own words, the animals come first, the staff comes second
and the visitors third.

But not for one second do you feel that way?

The
animals are fed the highest-quality foods, treated with respect and the
Irwin family are ambassadors and advocates for a level of animal
respect I haven?t seen before. The two kids, Bindi and Robert are so
incredibly smart, mature and conscious ? it was breathtaking.

The
workers at the zoo clearly love what they do ? some of them came from
Disney and big entertainment and hospitality jobs, leaving behind more
money and opportunity to work for a company with vision and leadership
that?s new, fresh, young and very, very unique.

Walking
away, I was both inspired and had aspirations to bring the same culture
and leadership back to our company here (without the animals, of course
.

So
here?s my quick takeaway for you ? if you have an opportunity to get to
Australia, find a way to get to the ?zoo? and pay attention to the
detail and care that?s given to the animals, people and customers.

I promise, you?ll feel and be inspired to find a way to integrate it in your life and business too.

Here, kitty, kitty, kitty! Feeding a baby cheetah frozen sardines on a stick. PU, STINKY!

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Featured Success Story: Ian Clayton

Name:Ian Clayton

Uses:
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Traffic Geyser ,
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Instant Customer and
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MSMM Strategies

What he did:Ian doubled the bookings for his luxury hotel client, by matching the marketing power of Traffic Geyser and Instant Customer, with his own tourism technology expertise. This resulted in a Google Page Rank jump, and a number one spot on Google for ?travel to exotic places.?

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Go here to see how Ian does it, and how you can use the same, done-for-you marketing templates..

Do you have a great story about how you?ve used Traffic Geyser, Instant Customer, Main Street Marketing Machines, Cross-Channel MOJO, Social Media Marketing Machines or FirePower to get customers, clients, make money or change someone?s life?

Submit your story to Gaby Vangstad in our ?Irrefutable Proof? departmentat
mailto:Gaby@TrafficGeyser.com.?subject=Newsletter%20Irrefutable%20Proof
Gaby@TrafficGeyser.com.

You can get featured in this newsletter where it will be shared with nearly 200,000 people and win your own Disrupt-a-saurus T-Shirt!

What is Mike reading this week?

POP!: Create the Perfect Pitch, Title, and Tagline for Anything

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Want to grab someone?s attention and make them remember you and your products?

Then you need
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POP !

This book is a perfect companion to ?
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Pitch Anything ? from my friend, Oren Klaff.

The
?cornerstone? of the book revolves around answering the ?9 Ws? (or W9
as the book calls it) for your message/product/service:

1. What am I offering?
2. What problem does my idea or offering solve?
3. Why is it worth trying and buying?
4. Who is my target audience?
5. Who am I and what are my credentials?
6. Who are my competitors and how am I different from them?
7. What resistance or objections will people have to this?
8. What is the purpose of my pitch?
9. When, where, and how do I want people to take action?
Yea,
sounds simple enough. But Sam Horn guides you step-by-step through the
process with significant assistance and guidance for each question in
the book.

The bottom line?

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POP !
Stand Out In Any Crowd,, is a practical guide to communicating your
ideas and messages in a way that they?ll ?stand out from the crowd? and
be easily remembered. At its core, the book is about branding and
communication.

What
I like about it is it?s filled with practical walkthroughs and examples
of 20 or so branding and communications techniques. You?re shown how to
use them on your own ideas, products, and services right away.

It?s
a quick read ? and if you want to get through it even faster, make sure
you download and watch my ?how to speed read? mini-course at
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www.FreeSpeedReadingSecrets.com .
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You retain more ? and get through the book in 30-60 minutes!

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Gadget of the Week:

Kindle Fire

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Full Color 7? Multi-touch Display, Wi-Fi

I LOVE my Kindle Fire!

No, it?s not an iPad 3 or iPad Plus or whatever Apple calls the new one

But it costs $200 ? not the $499 ? $839 that you have to spend on an iPad.

It?s not as good as an iPad, it only runs wifi, the battery life isn?t as long, the onscreen keyboard is klunky, but here?s what I LOVE about it?

The price.

I like the size better than an iPad. It?s not as big. It fits in your hand better. And it syncs with all of your
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Kindle books, magazines, apps, the Amazon Prime library and more.

It has a decent NetFlix app. And it runs a variant of the Android operating system so there?s a gazillion apps available for free.

Amazon has done a pretty good job of making sure the apps that show up isn?t a bunch of junk.

If you can?t afford an iPad or justify the expense, the Kindle fire is an OUTSTANDING piece of tech for the money ? very usable.

For the most part, I don?t buy physical books anymore.
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Kindle won the ebook reader wars ? and now reading on a device is a better experience than a book, magazine or newspaper in my opinion.

Not to mention the fact that you can watch movies, listen to music, read newspapers and much more?

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App Pick of the Week -Scrivener ? Write books, screenplays, make Kindle Books, ePub (for iPad) and MUCH MORE!

I?ve been writing my new book, ?21 Ways to Get Instant Customers in Just 10 Minutes Per Day? and have found the ULTIMATE tool for writing books, screenplays or any kind of copy.

It?s called
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Scrivener .

I learned about it from Tim Ferriss ? it?s what he uses to write his books. And by gum, if it?s good enough for Tim, it?s good enough for me.

If you?ve ever wanted to write a book, novel, article or anything but feel horribly constrained by the absolutely rotten word processors, outlining programs and writing systems that are out there (you?d think after 20 years, Microsoft Word would actually be usable and bug free), I?ve found what I consider to be the utopia of writing tools.

What I absolutely LOVE about
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Scrivener is it exports ebooks in
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Kindle , ePub formats (for iPad), PDF, Microsoft Word or practically any other format you?ll ever need or want.

It has tons of great organization tools and places to put all of your content. For brainstorming, it?s fantastic.

Originally only for the Mac, it?s now available for Windows and there?s a free demo you can download and try out.

Check out the application
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here ? and watch the video tutorials. It?s absolutely brilliant.

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And for a fantastic demonstration (better than I could have made for you), watch
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this excellent tutorial by
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Dan McAlister from ScreencastsOnline .

I give it a FIVE STAR, THREE SCOOPS OF YUMMY AWESOME AWARD.

Mark Your Calendar: FREE Training Webinars

Instant Customer Training with Rick Dilliott and Jean Scally

Simple On-Demand Webinars for Every Business.

Tuesday, April 3rd at 2:00PM PDT/5:00PM EDT

During this hour-long session, you?ll discover:

- Who should use on-demand webinars (hint:Every business Jean deals with can benefit from these.)

- How to set up an on-demand webinar using Instant Customer
- Strategies that boost attendance, keep people for the full event, and increase sales

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Register Here

Traffic Geyser Training with Robin Phillips

Because You Asked ? Get Your Questions Answered Live
10x10x4 Market Domination Formula

Thursday, April 5th at 2:00PM PDT/5:00PM EDT

- You want visibility, traffic, leads and sales?
- Learn how to establish credibility be an authority & gain trust with prospective customers
- Highlight your special qualities and differentiate you from your competitors
- Create desire for your product or service?automatically!
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Register Here
Did you miss these training webinars?

Instant Customer Training with Rick Dilliott and Jean Scally
Discussing:Simple On-Demand Webinars for Every Business
- Who should use on-demand webinars (hint:Every business Jean deals with can benefit from these.)

- How to set up an on-demand webinar using Instant Customer
- Strategies that boost attendance, keep people for the full event, and increase salesFind This Instant Customer Webinar Replay by visiting
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Our Blog .

Traffic Geyser Training with Robin Phillips
Guest Speaker this last week was TG All-Stars Jody Underhill and Eric Kurit
- How they use Social Media with local, national and international corporations as a primary marketing strategy

- The key to positioning your client as an expert in their field

- Developing video production and branding strategies that increase their clients bottom line making them more $$$Find This Traffic Geyser Webinar Replay by visiting
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Our Blog.

Meet Our Team: Jean Scally, Customer Ambassador

How long have you been with TG:Technically, 3 years with YEN and with IC for 1 year or so

Best TG memory/experience:My first live event ? Social Media Marketing Machines ? it?s a ton of work to put on a live event, but meeting everyone and helping them find a cool way to use Instant Customer in their business is? AWESOME. Seriously. It?s the most fun anyone can have at a job.

Favorite TG product/program feature:I?m 100% into
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Instant Customer . My favorite feature is that you can text or call a local number. You can use this a million ways to build a list for any business.

Fun fact about you: One time, at prison camp? oh wait, that?s not for the newsletter. hahaha, I?m kidding! Ok, I used to race Sprint Cars (aka Modified Midgets) and I still would if I had a car and crew. (Anyone?) It?s FUN. My brother still races, and I?ve started doing his marketing? yes, with Instant Customer! (PaulDangerous.com)

Hobbies outside of work:Outside of work? ?Seriously? I haven?t had time lately, but if I did it would look like this: rock & ice climbing,mountain & street biking, Shotokan karate, kayaking, and some really, really bad surfing. Really bad.

Looking to improve your business? online search influence?

Explore all our marketing tools:

Get your FREE Videos and start your $1 Trial with
Traffic Geyser
Use Online Video Marketing to Drive

Traffic, Capture Leads, and Make More Sales with Push-Button Simplicity.

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www.TrafficGeyser.com

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Get your FREE LocalVideo Marketing Course!
Become a Highly-Paid Online Marketing

Expert Helping
Local Small Businesses Grow Online with Main
Street Marketing Machines
FUSION.

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www.MainStreetMarketingMachines.com

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Capture, Connect and Close with Instant Customer
A Completely Integrated Multi-Channel Lead Capture, Follow-up, Sales and Marketing System

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www.InstantCustomer.com

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A Proven Approach to Connect with Customers
Premiere Online Training and Mentoring Program Learning and Utilizing Cross-Channel Marketing Techniques.

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www.CrossChannelMojo.com

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If you have questions about what is right for you, call our Sales Line at 877.505.5344.

It?s HERE ? Instant Customer 1.5 and a $1 Trial!

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After three years in development, tons of revisions, changes and updates, we?re PROUD to announce the availability of a brand-new version of
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Instant Customer !

Instant Customer will help you capture, convert and close more customers in less time than any other tool.

And for a limited time, we?re offering a 21-day, $1 trial so you can test drive the system and see it for yourself.

Go here to take it for a spin ? and see for yourself what the big deal is!

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TRY IT NOW

Catch Mike if You Can

Mike will be presenting at the following events:

COMING UP:
April 27-29, 2012

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Make, Market, Launch IT

Marriott Del Mar, San Diego, CA

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Presented by Mike Koenigs and Pam Hendrickson, with host Paul Colligan
2 1/2 days of cutting edge strategies and real-world application to take any idea to market and grow your product creation business.

Whether you already have a product and are looking for new ways and channels to maximize it, simply want to take things to the next level in your business, or if you?re starting from scratch with no prior product creation or online experience, Mike, Pam and Paul will show you the step-by-step systems and strategies for product creation, software creation, product launches, online marketing, outsourcing, teleseminars, webcasts and more.

Mojo Members: Receive a special discount to attend Make, Market, Launch for the ultimate 1-2 punch in product creation and online marketing. Call us at 866.654-6534 or 858-720-8720 for details.

May 3-5, 2012

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Connections Conference and Exhibition

Clearwater Beach Hilton, Clearwater, FL

Mike will present on How to build your platform and your list with Mobile Marketing and Cross-Channel Marketing ?Reach More Customers through Multiple Channels by Leveraging Cutting-Edge Marketing Technology

May 11-13, 2012

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Cross-Channel Mojo Live Training and Graduation Event

San Diego Marriott Marquis, San Diego, CA

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*Presented and hosted by Traffic Geyser and Instant Customer

Two and a half days packed with content, how-to trainings, the latest cutting-edge marketing information, plus lots of networking with like-minded people from all over the world! This is your chance to hang out with master marketers and top-secret special guests-all of whom will share their strategies for using cross-channel marketing to dramatically increase their income every day.

Our last eventSOLD OUT and we are currently at 75% capacity. Make your reservations now!

**If you are a
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MOJO member, check inside your membership area for details regarding yourFREE tickets!

May 17-19, 2012

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The Invisible Close: Speak to Sell Bootcamp ? hosted by Lisa Sasevich
Green Valley Ranch Resort & Spa, Las Vegas, NV

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Mike will be presenting onHow to Boost Your Business and Your List with Mobile and Cross Channel Marketing.

June 8-10, 2012

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INTERNET PROPHETS ? The World?s Leading Experts Reveal How to Profit Online-
Hosted by: Steve Olsher
Renaissance Shaumburg Convention Center Hotel, Shaumburg, IL

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Mike is presenting 2 sessions-Cross Channel Marketing and How to Be a Disruptasaurus

September 21-23, 2012

MakeMarketLaunch.com/secret
21st Century Book Marketing

Westin San Diego, San Diego, CA

www.MakeMarketLaunch.com/secret

This is a one-of-a-kind event. You?ll learn from the publishing industry?s most renowned book marketing experts and meet with the world?s top professionals as they cover the latest and greatest marketing tactics.

If you have questions about what is right for you, call our Sales Line at 877.505.5344

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