$ 11000000000 Market for Self-Improvement missing direction ...

Tampa, FL (PRWEB) 26 March 2012

There is no shortage of demand for products and programs that Americans want more money to do justice to lose weight, improve your relationships and business skills to deal with stress, or get a quick dose of motivation. A handful of elite celebrities have used their names for multi-media empires to construct consisting of books, tapes, CDs / DVDs, seminars, workshops, websites and online universities, coaching staff, infomercials, and consulting.

According to Research Director, John LaRosa: It seems that small businesses and entrepreneurs to do better in this market of large enterprises. We expect them to fill gaps in the market. Poor performance of companies like Nightingale-Conant, and more recently, to own, show that many consumers still do not understand self-improvement, or not to adopt new technologies.

Key findings:

Market Value

The U.S. market

self-improvement was worth about U.S. $ 11170000000 in the last year. We expect a 5.5% average annual gains of 2010 to 2014. The recession took a toll on most market segments. (See attached table for the segment of the market values ??$ )

Market remains without leadership

Troubled

fizzles own channel

Analysts expected the end of 2010

Market Data Oprah Winfrey?s new OWN network, launched in January 2011, to become the leading television stations self-improvement. That has not happened. Discovery Communications, the new channels financier, invested $ 312 million on a new channel with the public mismanagement and several shake-ups filled. The industry still has a professional association or a magazine.

Instead of compelling new programming language to increase the ratings would have, Oprah has enjoyed long-standing partners, as Dr. Phil, Suze Orman, Dr. Oz, and Rosie O?Donnell (whose show was canceled). The shows are repeated several times daily. This is not in resonance with the audience, waiting for other gurus of self-improvement, suspends, and interviews were documentariesnot to see only Oprah. As a result, other entrepreneurs have quietly plans and resources to prepare their own TV channel to create self-improvement.

Meltdown Producer Public seminar

Service

in live events and training low ($ 400-500000000 market) took a big hit, due to increased travel costs. Webinars have the void filled more and more popular due to lower cost and availability 24/7. In addition, mega-producer workshops, seminars Get motivated, is in crisis, beset by a nasty divorce between the founders, Peter Lowe and his wife Tamara. But the shows progress. Booker T. Equity LLC, under CEO Joseph Johnson, bought LifeWin, Inc. Get motivated seminars and related companies in January. Reporter in the Tampa Tribune that the company makes its money by referring participants to the seminar business, investment advisory expensive monitoring workshops and courses provide. So this mid-sized stadium events with big name celebrities in the end will result in essentially a turnover.

Transition to digital

Self-Improvement Services are increasingly through audio, video and Internet delivered. Coaching is conducted by telephone. May get tired of the way motivational speaker on life tele-seminars and webinars. This expands their market to consumers who do not want to spend money on travel and accommodation. Gurus can also e-courses available, the convenience of consumers.

Guru

goes too far

Another setback for the movement was self-help self-help guru James Ray in 2009 in Sedona, AZ flop sweat lodge, where three people died and Mr. Ray was finally sentenced in June 2011. He was sentenced to two years in prison for each death, although he was not convicted of manslaughter. Ray must complete 85% of their sentences and can be imprisoned for 600 days. This event shows to go the extremes that some consumers in search of enlightenment, and how easily they are manipulated.

Books

flat is the new lineup. There were no blockbusters in the last year or the year before when the market was flooded with political content. Market Data estimates that sales of self-improvement books worth $ 776 million in 2011 and will cost $ 854 million in 2014.

Audio

so now is a market segment, the $ 2390000000 units, but increased in 2008-2009 U.S. dollars .. The APA says that 24 + million Americans now listen to audio books. Of this total self-improvement titles representing $ 455 millionor about 17% of all audiobook sales.

Personal Training

This service also had a hit. Prices have been cut and more buses pulled into the field, as the unemployed found an easy area to enter. Sales of 30,000 buses were $ 1.37 billion in 2011.

Motivational speaker

These segments sales for the 10 best speakers in addition to the operations of Franklin Covey Co., are estimated at U.S. $ 336 million last year. All 5,000 U.S. speakers take more than 1 billion dollars per year. Many speakers are aging, retirement, and cut hours on the road. There is a notable lack of speakers serve Generation X or Y is younger consumers.

About

study

The U.S. Market for Self Improvement Products & Services, November 2010, is an independently researched multi-client study. Market Update March 2012 inclusive. The study contains 360 pages, 50 tables, profiles 56 competitors. It costs $ 2,195 and is also sold by chapters at lower cost. A table of contents is available free from: Market Data Enterprises, Inc., Regents Park Drive, Suite 120, Tampa, FL 33647, (813) 907-9090. An overview pp.. 36 is available to the public for $ 79. John LaRosa is available for interviews.

About

Market Data ??p>

Market Data Enterprises, Inc. is a 33-year market research and consulting firm, regardless of age, the reports and market research, which publishes a wide range of markets and niche services. He accompanied the market for self-improvement since 1994 and is the only company in the tracking on a regular basis.

Contact Information

John LaRosa, research director, BS, MBA

Market Data Enterprises, Inc., Tampa, FL

Phone: 813-907-9090
Fax />

http://www.marketdataenterprises.com

E-mail />

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