No matter what your holiday is (or isn?t), things do slow down this time of year ? which is a nice change from the increasingly hectic path most people?s lives seem to be taking. One of wonderful things I find about that ?white space,? is that it gives me time to vision, plan and dream. If I make sure to punctuate my year with enough of these spaces (still working on that), then I?m fueled and focused during those more hectic times.
Today I want to share with you three free Getting Attention guides published this year ? on messaging that resonates, marketing wisdom from your peers and books that can lift and energize you.
1) Nonprofit Tagline Database & Report ? Get inspired by 4,800+ nonprofit taglines and the guide to making yours great.
Learn how to craft messages that connect, and motivate your audiences to move your mission forward with the:
?? Nonprofit Tagline Report: Your guide to high-impact taglines: 10 have-tos, 6 deadly sins?what not to do, what makes a winning tagline and more.
?? Nonprofit Tagline Database: Use these 4,800 taglines to scout the competition, get inspired and learn what not to do in your own messaging.
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2)The Nonprofit Marketing Wisdom Guide ? Use these 127 lessons learned to strengthen your org?s marketing impact!
Your peers share their wisdom on the marketing challenges you face daily, including:
? Keys to drafting email subject lines to motivate opens
? How to know your supporters, so you can connect more strongly with them
? Tips for building strong relationships with donors, the media and your org?s leadership
? Simple planning techniques to keep you moving towards your marketing goals
? How to incorporate the unexpected, and much more.
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3) The Book that Changed My Life: 129 book recommendations from nonprofit leaders around the world
When I asked nonprofit experts in a range of fields and functions?from public health to arms control, from fundraising to advocacy?to share the one book that has most influenced their professional lives, I had no idea what they?d say. I was thrilled to hear so many passionate stories about books that have made a huge difference in their lives. One of them could change yours!
Get your reading guide now.
Source: http://gettingattention.org/2011/12/nonprofit-communications-guides/
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